soupsoup:
Nick Denton’s 2009 Plan For Internet Media
A pretty well reasoned argument for the Gawker layoffs earlier this year. However, I can’t help but dwell on his admission in the third paragraph that he may have ulterior motives in such prognostications.
Isn’t a 40% decline overly pessimistic? (That scenario—which I first floated last month—is gloomy even by my standards. And Gawker Media’s trademark bearishness in 2006 or earlier this year has sometimes been dismissed as gamesmanship: an attempt to unsettle actual and potential competitors. My motives are indeed not entirely pure.
Isn’t it possible that this is some sort of reverse gamemenship - scare the smaller publishers into battening down the hatches while Denton gets to increase his own share of the Gawker Media revenue? Color me overly pessimistic as well, but just a thought…
